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SNEAKER RESCUE OPERATION
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The power of Red

the

power

of

RED

the

power

of

RED

the

power

of

RED

the

power

of

RED

In partnership with chanel

Gabrielle Chanel
Camellia botanical drawing
Chanel camellia farm

Since 1998, the farm has been harnessing the botanical benefits of this popular flower for its beauty products.

Camellia Czar seed
Camellia Czar seed
Camellia Czar seed
Camellia Czar seed
Camellia Czar seed

Chanel’s open-sky laboratory houses more than

camellia varieties.

2570

Touch the flower to see it come alive
Chanel Camellia Farm

In the southwest of France, at the heart of the Gaujacq village, lies a unique place that’s dedicated to Gabrielle Chanel’s favourite flower: The camellia.

Chanel Camellia Farm
Chanel camellia farm
Chanel camellia farm
A bee on Camellia bloom

The Garden

CHANEL PATRIMOINE
CHANEL PATRIMOINE
CHANEL PATRIMOINE

Chanel’s love affair with beauty began a century ago when its founder created her first fragrance, lipstick and skincare in the 1920s.

1921
Chanel N°5, the very first Chanel fragrance.
CHANEL No 5 PARFUM 1921
CHANEL No 5 PARFUM 1921
1927
Creme de Jour was Chanel's first face cream.
CHANEL First Cream
CHANEL First Cream
1924
The first lipstick was housed in a luxurious ivory case.
CHANEL First Lipstick
CHANEL First Lipstick
CHANEL PATRIMOINE
CHANEL PATRIMOINE
CHANEL PATRIMOINE

Chanel’s love affair with beauty began a century ago when its founder created her first fragrance, lipstick and skincare in the 1920s.

1921
Chanel N°5, the very first Chanel fragrance.
CHANEL No 5 PARFUM 1921
CHANEL No 5 PARFUM 1921
1924
The first lipstick was housed in a luxurious ivory case.
CHANEL First Lipstick
CHANEL First Lipstick
1927
Creme de Jour was Chanel's first face cream.
CHANEL First Cream
CHANEL First Cream

Lee's Classified Footwear repair and customisation service is the best-kept secret among Singapore's sneakerheads and collectors, who prize his creative touch based on the latest fashion and pop culture trends.

In the French farm, one particular camellia variant is unlike any other.

The red Czar camellia.

It is one of the few flowers in the world that blooms in winter.

The Czar Camellia

Neither water nor cold have the slightest effect on its delicate petals.

Thanks to its resilient nature, it has become the focus of years of experimentation and research.

The red camellia has now been distilled into a potent extract that boosts revitalising properties in the N°1 de Chanel range.

THE NEW STARTING POINT OF ANTI-AGEING

Click below to discover the secrets
Revitalising
Anti-ageing
Moisturising
Strengthening
Ho Yeon
Camellia skin revitalise
Camellia skin revitalise
Revitalising
The red camellia extract has the ability to revitalise skin from the inside, rebalancing skin’s oxidative damage.
Anti aging
Anti aging
Anti-ageing
Its high concentration of protocatechuic acid (an antioxidant) protects skin against lines and wrinkles, and other concerns of biological ageing.
Camellia skin moisture
Camellia skin moisture
Moisturising
The red camellia oil helps preserve the skin’s hydrating properties.
Camellia skin barrier
Camellia skin barrier
strengthening
Skin treated with the red camellia extract will see its cellular vitality increase by 67%.
Ho Yeon
Camellia skin revitalise
Camellia skin revitalise
Revitalising
The red camellia extract has the ability to revitalise skin from the inside, rebalancing skin’s oxidative damage.
Anti aging
Anti aging
Anti-ageing
Its high concentration of protocatechuic acid (an antioxidant) protects skin against lines and wrinkles, and other concerns of biological ageing.
Camellia skin moisture
Camellia skin moisture
Moisturising
The red camellia oil helps preserve the skin’s hydrating properties.
Camellia skin barrier
Camellia skin barrier
strengthening
Skin treated with the red camellia extract will see its cellular vitality increase by 67%.
Revitalising
Anti-ageing
Moisturising
Strengthening
Ho Yeon
Camellia skin revitalise
Camellia skin revitalise
Revitalising
The red camellia extract has the ability to revitalise skin from the inside, rebalancing skin’s oxidative damage.
Anti aging
Anti aging
Anti-ageing
Its high concentration of protocatechuic acid (an antioxidant) protects skin against lines and wrinkles, and other concerns of biological ageing.
Camellia skin moisture
Camellia skin moisture
Moisturising
The red camellia oil helps preserve the skin’s hydrating properties.
Camellia skin barrier
Camellia skin barrier
strengthening
Skin treated with the red camellia extract will see its cellular vitality increase by 67%.
Click below to find out how

How to combat the ravages of time?

Mademoiselle Chanel’s favourite flower is at the heart of this beauty line.

THE N°1 DE CHANEL HIGHLIGHTS

Formulated with 95% naturally derived ingredients, including 76% camellia-derived ingredients, this concentrated powerhouse can prevent and correct the first signs of ageing.

REVITALISING SERUM

REVITALISING SERUM

Enriched with red camellia oil and hydrating agents, and composed of 94% naturally derived ingredients, its revitalising formula protects the skin from external aggressors and helps preserve a youthful appearance.

REVITALISING FOUNDATION

REVITALISING FOUNDATION

Enriched in red camellia extract that boosts cellular vitality, and camellia water, L’Eau Rouge helps skin look radiant and feel hydrated.

L'EAU ROUGE

L'EAU ROUGE

Hei Chern, here is an example of a File Link

you can add whatever file you want to a file link, if you then try to open that / download it - you'll get the direct link to the file

hosted on Vev CDN! This is a way to get your alpha video, then use "Link to Video file" from https://help.vev.design/en/articles/5953178-adding-a-video

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Editor

Serene Seow

Interactive Design

Chern ling

Supervising editor MAYO MARTIN; Senior producer LINDSAY TAN

Videos & photos: Chanel, iStock; Background animations: Chern Ling, Lottiefiles

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